It is exciting times for those of you who are using video screens for events. The technology is moving ahead at the fastest pace I have ever seen. Most people now have High Definition Flat Screen TVs at home. These screens project a very good picture quality, and because people have this at home, they expect to see something as good or better when they attend an event
This presents a lot of challenges for the event organizer including:
Emulating the same quality at an event as people are viewing in their own living rooms
Maintaining the brightness on the screen needed for good visibility. Typical event environments have high ambient light levels – meaning screens have to often be extremely bright to be visible.
Ensuring that large enough screens are provided so that the audience are clearly able to see the screen. In the event environment the audience are usually standing some distance from the screen.
Guiding the client towards a realistic expectation of what can be achieved within a budget. This particularly applies to the quality, size and flexibility of the screen used for the event.
So whether it is a presentation, promotional video, live feed or otherwise, giving our guests/audiences a great experience takes a lot of careful design and balance of technical compromises.
In this article I will cover the main types of video display units available with their respective benefits and limits. I will then discuss each of the main factors and compromises that need to be considered when designing a video system.
This article has been written for event managers and producers so the level of technical detail is appropriate for these professionals. I have avoided covering the full range of complex expectations, but do invite you to email with any specific questions. As always, read this article as an overview of the subject and not a definitive 'how-to' manual.
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