Pixel Pitch | Center Point Media

Pixel pitch describes how far apart pixels are from each other.  The term "DPI" (dots per inch) is a similar measure of this.  Pixel pitch is important because if people can distinguish pixels to a high level they lose the overall impression of the imagery being shown.

The best analogy for this is that of a graphical mosaic - if you stand right up to such a mosaic it will just look like colorful tiles.  As you walk back, it will then start to look like a "blocky" image.  Walk back further still and eventually it may look like a perfect image.  Video is exactly the same as it  is also made of lots of small coloured tiles(pixels).

With video screens such as plasma screens, pixel pitch is not a consideration as you can stand 3' away from such a screen and it will look fine.  LED Screens and projection systems can be a different story.

In all cases we will consider pixel pitch when we design your video solution.  An important factor of this is the closest viewing distance for the audience. I hope that this has given you a good overview of some of the challenges and limitations to consider with video systems.  I welcome any questions on this subject, or suggestions for any other future articles.

Resolution | Center Point Media

Resolution refers to the number of pixels that make up an image.  A pixel is the single point that emits light.  When many of these are working together they will create the impression of an overall image.  To see this yourself look very closely at your computer monitor.

There are two ways that resolution is defined:

Total number of pixels - this is the total number of pixels a video screen can show and has no relationship to the screensize.  For example a device may be labelled as "1080p HD".  This means that it has 1080 rows of pixels and 1920 columns. This could be a small computer monitor or a large-format projector.

Pixel density - how many pixels are in a given area OR the distance between the pixels. 

Generally the higher the resolution of a video system the better.  More pixels means a more realistic image and a better viewing experience.

However, we have a lot of clients who ask for 1080p HD, which we will provide, but often the client will find that the content is not of a high enough quality.  Any video system is only as good as its weakest link.  So if we are providing a 1080p HD video solution and someone provides a standard DVD, or powerpoint in standard WXGA (a common computer resolution), the images viewed will only be as good as the system used  and a lot of money has been wasted on cutting-edge technology.

So if your client requests HD video, make sure that all people providing content are aware of the required quality to maintain this.  We would be happy to draft  an email for you to send to all those involved.

Brightness in Projection system | Center Point Media

This if one of the factors of video that people get wrong a lot.  Whilst a video system might look perfect in an office, it may be nearly invisible in a bright event space.  

Most people don’t realize it, but outdoor light is over 100 times brighter than a typical office.  The human eye has an incredible ability to adjust to these ranges of brightness without a person even noticing.  

This is why we must use the right equipment or a presentation may fail.

Brightness is measured in Lux point-reading;  screen brightness is typically measured in lumens which is the relationship between area and brightness. 

 Careful measurement and calculation by an experienced production designer will factor in all of these issues to ensure the correct solution is delivered for your event.

Projection System | Center Point Media

Projection has been strongly in evidence for large-scale screens since the first motion pictures, although the technology has moved forward significantly over the years.  A projection system works with a projector shining a light image of the pictures, video or text onto a surface.  There are many different types of projector which vary in resolution, brightness,  size and cost.

The projection surface can be anything from a high-quality aluminium coated screen material (for high-end specialised 3D projection or cinema work), to a white wall (for simple and basic ambient projections), or even the outside of a building.

We have done some amazing events using these techniques.  Typically, the projection screens used for events are a high-gain PVC-based material.

Projection systems can be an effective way of putting over a large image and are essential for presentations, conferences, awards shows and many live events that are held indoors.

The projector itself can be either in front or behind the projection surface; but in either configuration there cannot be any visual or physical obstructions between the projector and the surface.  Also the material must allow the light image to transmit in such a way as to allow for clear and bright viewing, which is usually the case with back-projected screen surface, or water screens.  One of the most critical factors to consider with projection is the projection distance.  This is the relationship between how far the projector is from the screen, and how big the screen is.  This has an impact on angle of light from the projector.  This can be controlled by selecting the right lens and using zooms.  Whilst a range of lenses are available for our projectors, this can be a delicate design consideration as one must consider angles, loss of gain through air particles, amorphic shifts and venue spacing.  An experienced projectionist will understand all of these factors.

For the purpose of keeping things simple, measure the width of your screen and double it - that will give you an easy projection distance with which to work. Working to this rule of thumb will mean uou can use standard equipment.

We are able, however, to work with almost any projection configuration using specialized lenses, bounce mirrors, blending and other tools.

PLASMA/LCD/OLED DISPLAYS | Center Point Media

To the untrained eye LCD, OLED and Plasma look very similar and have similar properties and limitations.  These screens are seen in most living-rooms and offices and vary from 17" up to 60" for LCDs and 110" for plasmas (as of December 2011, but they keep getting bigger)

Both of these screen options will typically work to High Definition resolution of 1080 lines. These screens are ideal for small applications where a light, high-quality and cost effective screen is needed.  Also, the range of connectivity on these screens is often excellent, which make them versatile.

The key benefits of these screens are :

Cost effective

Lightweight, which means they can be rigged easily and quickly

Attractive, which means they can be in plain sight without dressing or otherwise

Good range of connectivity.  A typical screen will have a VGA, HDMI, Composite, Component, DVI and S-video input, which means almost any video signal can be easily attached

The level of brightness is generally fine for all indoor applications

The limiting factors include:

The size of the screens is limited to 60" for LCDs and 110" for plasmas, although they are getting bigger all the time. Screens above 60" are not generally available in the mass market (as they are an excessive size for themass consumer market) and are therefore disproportionately expensive and best avoided for applications that do not need them

Brightness is generally insufficient for daylight use.  

However, some of our 55" LCD screens have performed well when in the shade for outdoor events.

Led screen systems | Center Point Media

LED screens have become a staple for large screens in high light levels over the last ten years.  These systems work by using vast arrays of Light Emitting Dioides (LED) to produce red, green and blue light.  The balance of these three "primary" colors allows for almost any color to be produced, with an equal level of all three creating a "white" light.

It may seem strange that only three colors really exist, but this is similar to how most print media and TV screens work. LED screens are typically constructed from multiple panels bolted together.  These panels are often approximately one square meter each and can be scaled from a small size right up to enormous structures for large festivals etc.

The main benefits of LED screens are:

They are the brightest of all screen systems

Many systems are suitable for outdoor (wet) use

As they do not rely on any kind of projection the panels are quite thin (around 30cm) and do not require equipment such as projectors etc anywhere else in the audience or event space

They are reasonably efficient on power

They are flexible in terms of where and how they are set up.  Options vary from integrating them into an outdoor structure, to ground-stacking, to having truck-mounted screens that can be set up in minutes

Because they emit light directly (rather than rely on front-projection) performers and the public can walk in front of them without casting shadows

The main drawbacks are:

The pixel pitch (more on this below) is much larger than other screen systems. At time of print a common pixel pitch is 15 mm and the absolute best available is 6 mm (at huge expense).  This means that they are inappropriate for applications where the audience will be close to the screen

They tend to be very heavy, which means large rigging systems need to be provided which can be costly in both time and money. 

Generally speaking, where an event is taking place in an area of high brightness and a large screen is needed, LED is an obvious solution.

Why Choose Us | Center Point Media

Center Point Media is skilled in multimedia solutions and innovations, with many different products that help people show off their brands and entertain customers. But why should you choose us instead of another in the field? There are many answers, but in the end, it boils down to a matter of trust.

Trust in our Experience

When you sign on with us, you are signing on with a business that has provided more than 100 successful cases across the world over the past 13 years. That`s a lot of experience, and it also means that we have seen how technology has changed and grown over the years. Some areas of support that we have experience in include advertising, banking, education, and service industries such as hotel and pavilion businesses.

Trust in our Products

At Center Point Media, we do our very best to make sure that all the products we make are of the very best quality. Every product that comes from this company has gained CE and SGS certification. That means that you can trust that all products will be made with the highest quality parts, and assembled by professionals. We also own the intellectual property rights of all the products we make. That means you only have to deal with us and not with a third party if you want to use a product in a unique and innovative way.

Trust in our Solutions

Our team consists of passionate individuals who provide the complete product design, research, development, and manufacture procedures for each item they work on. Our specialty is providing customized solutions to people who have complex logistical problems or a unique approach to brand recognition. With a strong attention to detail, we make sure to customize our products to fit any request that comes our way.

Trust in our Service

The online service available at Center Point Media is open 24 hours per day, seven days per week. We have skilled professionals standing by to confirm the normal operation of your products. No matter where you are in the world, you will be able to get in touch with our distributors in a country near you who can provide you with service. The goal behind our service is to make sure that you get help as quickly and effectively as possible.

Trust in our Results

Center Point Media has a large group of loyal customers, with more than 90% of them returning to form a long-term partnership. We have customers throughout the world who rely on us to help their businesses grow. Any time we take on a job, the result is a win-win situation. We get to develop a new and interesting product, and our clients get new ways to promote their brand.


Center Point Media provides a combination of experience, strong customer service, and innovative ideas when it comes to virtual solutions. The reason you should choose us is because we can take every factor of your business and brand into consideration when designing a solution that fits your needs.

A Revolutionary New Promotional Tool | Center Point Media

The product uses an induction method that allows for what Center point media calls zero pressure touch. That means that people can use the touch foil in the salon’s window without leaving fingerprints or risking any damage to the touch foil. 

Depending on the needs of the business, the product can be placed on the inside or outside of the glass. As for the foil itself, it is very durable, resistant to both water and high temperatures. The foil allows the display to operate without borders, which makes the images that appear on it more artistic-looking and attractive. 

In terms of content, businesses can choose almost any selection of images and video desires, including customized brand pictures, an introduction to the place of business, service contents, and much more. The possibilities for use with this touch foil design are nearly endless.

Providing Customized Content

In the case of this application of Center point media foil technology, the product was used to help promote a hair salon. Because of that, all the specifications were customized to fit the needs of that industry. 

That is not to say, however, that future products in this line can’t be altered to fit different businesses. Some of Center point media other products have appeared at shopping malls, coffee shops, five-star hotels, and more. 

If you have a special request or a unique product in mind that you would like to see, feel free to reach out to Center point media. Odds are very good that the team of talented installers will meet your needs with patience and creativity. 

Floor Projection in India | Center Point Media

Once the technology is invented, there are thousands of ways to express it. At present, library of different interactive effects created by the company includes a virtual fishpond, a virtual football pitch and virtual flames. They have plans to develop and launch more than 100 different effects over the next few months. With their programmed, one has the ability to insert own logos, backgrounds and 3D models and also adjust settings such as sensitivity and speed. 

This new system is much more cost effective than similar systems, as one can purchase effects separately. If one requires just one effect, it can be purchased and then other effects can be purchased or hired as and when required. The company also offers custom design effects for those who are really innovative within as little as a week’s turnaround time. 

With a new interactive system all the fun elements of dancing flames, shimmering water, floating fish, magical stars, blooming flowers, fluffy clouds and visual auras with the element of surprise can be used to create an outstandingly distinguished effect. The interactive media system is the need of today’s creative set of designers and media professionals to send powerful messages by way of advertising, brand re-enforcement and establishing corporate identity. 

Water Screen in India | Center Point Media

Interactive Projection System is extremely versatile; it can be used in different situations within different industries. ADVIS can project interactive visual content onto almost any wall or floor. The audience have the ability to interact with whatever is projected; it not only keeps them entertained, it’s also an ideal advertising medium. 

Marketing and advertising, lighting effects, education and entertainment are just some of its uses; the system has been used successfully at exhibitions, parties, corporate events, nightclubs, shopping centres, product launches and more. It is unique as the components that make up an interactive projection system have been split down to make the system much more affordable. Center point media supplies the software and hardware needed to turn an ordinary projector and PC into a complete interactive projection system. The size of the interactive space is only limited by the projector, and even then, their software has the ability to link multiple systems together to make larger projections. 

The interactive system consists of a few components, which include computer system, infrared tracking kit, interactive software, projector, and first surface mirror (optional-used to reflect the projected image onto the floor). Infrared motion tracking camera kit, which can be used with any PC that meets the minimum requirements, includes infrared motion detection camera; high power infrared illumination; 3.5mm to 10.5mm varifocal lens; 1m BNC lead; BNC-composite adapter; PCI motion capture card to fit standard PC. Where as ADVIS P4 computer system include Intel Pentium IV 3Ghz CPU; 512MB DDR memory; 80GB hard drive; DVD-ROM; ATI Radeon 256MB 3D graphics card; USB port; fully optimized for use with their software. 

Interactive Floor Projection | Center Point Media

Walking into a fish restaurant, over a swimming pool filled with shimmering water, goldfish swimming through the water and over the restaurant´s logo, seeing ripples in the water, 

while moving on the floor, hearing the sound of footsteps and seeing the fish darting away from one’s feet. Still wondering, what we are explaining. 

Well it’s no magic, all the above-mentioned are possible with the new interactive floor and wall projection systems that can create wonderful virtual effects and add more life to the surroundings, 

besides giving advertisers a new advertising media. Here’s some more info about these interactive projection systems. 

The sound and light show that had created a spellbound effect on most of us is now a thing of gone days. The on-off  lightnings on disco floors and stage shows are also passé. 

So, what’s the new buzz, it’s the interactive floor projection system. And Luminvision Ltd has recently launched their latest product, the ADVIS (Advanced Interactive Systems) interactive projection system. 

This software and hardware package can turn ordinary computers and projectors into a virtual interactive wall or floor.